Cold Fire on The Discovery Channel, Put a Hex on You!
Wow, the second season of Pitchmen aired last night on the Discovery Channel®, without Billy Mays (RIP). This year the show will be hosted by Andrew “Sully” Sullivan, and the first two main products that got the spotlight were Cold Fire® and Hex Light®.
Cold Fire™ is an environmentally friendly fire extinguishing agent that puts out ANY fire faster, safer, with less water, less damage to property, and less risk to firefighters. Cold Fire cools 21 times faster than water, and works to remove heat and the fuel sources from the fire tetrahedron, preventing re-ignition. The Cold Fire fire extinguisher was used on Sully, after he lit himself on fire, and as expected, Cold Fire worked to put the fire out on Sullivan.
During test marketing the product sold nearly 1 million units according to Pitchmen, so it certainly seems that people are excited about Cold Fire. As the show explained, this is not really a new product, it is just being pitched in a new way.
HexLight was the second product featured, it is a LED flashlight that is worn around the wrist or forearm, so that both of your hands can be free. What you end up with is a battery operated hands free flashlight that ingeniously beams a surprising strong burst of light in the direction the wearers hand is pointing.