It looks as if Tesla is starting to really ramp up production.  Here is a rainbow of Tesla Roadsters lined up outside their facility.  Tesla has stated from the beginning that their intention was to make their first model a flagship car with high performance and a similarly high price, while still being a better deal than similarly performing sports cars. The Roadster is meant to set the tone for the brand, and with a reasonable profit margin, generate the capital to fund future development of more modest automobiles.

It’s a reasonable strategy. Most of the technology we use in our everyday lives started as something few could afford. The wealthy pay the premiums that generate the revenue to pay for manufacturing capabilities that bring prices down, and eventually the technology trickles down to more affordable designs. 

Hopefully other manufacturers will jump in and start producing economy PHEVs that build on the high tech systems used in the Tesla.

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Former Tesla CEO, Martin Eberhard, recently shared his views on the first thousand miles of driving his custom-painted Tesla.  Apparently he is a fan, although he is very honest about his dislikes of the car.  These include such mundane things as his hatred of the overly complex navigation system, to more serious issues regarding stiff suspension, limited visibility, and lack of creature comforts.

On the positive side, he talk about all the attention his hundred thounsand dollar electric car is getting, and how much fun it is to zip around in traffic.  His longest trip was over 125 miles, and he still felt that he had the ability to travel another 30 miles. 

You can read more here.

Ouch, that does not look good.  Apparantly customer #6 drove his car into the back of a Mercedes while fighting traffic in San Francisco.  As expected, folks are already blaming the lack of “noise” generated by the car as being a factor.  Huh?  This was not a pedestrian getting hit, this was just your classic rear-end collision, almost always caused by aggressive tailgating.

While the damage does not look too bad, as most Lotus owners can tell you, this is not an inexpensive vehicle to repair.  Both front and rear “clams” will need to be replaced at a cost of approximately $10,000.  In addition, the suspension is very fragile, and often even low speed accidents will require replacement of some suspension pieces.  Heaven-forbid if a suspension mount is damaged, because the aluminum chassis is “non-repairable”, and has to be swapped out if bent or damaged in any way.

This Roadster was spotted in the Chicago area.

Looks like the Tesla is finally going into production.  Now, if I only had a spare 100K laying around…

http://www.teslamotors.com/blog2/